Why You Should Invite a Devil’s Advocate into Your Business

You and your team have spent weeks getting a plan together for a new product, service or strategy. To arrive at this plan, you’ve interviewed and surveyed numerous stakeholders, conducted market and competitive research, worked out detailed launch and support plans, generated proforma financials and created a great PowerPoint presentation for executive management review and approval.

It’s been a long haul but, finally, everyone is on the same page, and everything is ready to go for a great success – or is it? Inviting a Devil’s Advocate into your business can help answer this question.

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