The Three Rules

TheThreeRules250I groaned when I first heard about The Three Rules, a book by Michael Raynor and Mumtaz Ahmed.  Based solely on the title, I guessed it would be yet another popular business book that would rise quickly on the bestsellers list only to be replaced by the next such book off a never-ending assembly line of popular business books.  The book certainly has the typical features of a best-seller toss-away, including a pithy title that suggests a prescriptive solution for companies that want to achieve “exceptional performance.”

Having read The Three Rules, however, I have a new perspective on the work.  Chapter and verse reviews are available at Amazon ( and elsewhere, so my comments below focus more on why I feel that this is an important book to add to your collection.

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