I groaned when I first heard about The Three Rules, a book by Michael Raynor and Mumtaz Ahmed. Based solely on the title, I guessed it would be yet another popular business book that would rise quickly on the bestsellers list only to be replaced by the next such book off a never-ending assembly line of popular business books. The book certainly has the typical features of a best-seller toss-away, including a pithy title that suggests a prescriptive solution for companies that want to achieve “exceptional performance.”
Having read The Three Rules, however, I have a new perspective on the work. Chapter and verse reviews are available at Amazon (http://amzn.to/1dh0UyF) and elsewhere, so my comments below focus more on why I feel that this is an important book to add to your collection.