Rapid Oxygen Company is the developer of the unique R15 Portable Emergency Oxygen device which enables the citizen-responder a safe and simple way to offer emergency support until EMS/paramedics arrive on the scene.
Having obtained FDA clearance for their R15 device, Rapid Oxygen sought support materials for their marketing and sales efforts which included:
Most businesses seem to be organized in a traditional pyramid hierarchy like a football team. In this team model, those at the top of the pyramid (coach/CEO) attempt to drive outcomes by “calling the plays” and expecting that the rest of the team follows a formal playbook. This model has served the business world well by certain organizational measures, however, such organizations also may suffer when management from a distance confounds effective daily operations.
Top-down organizations are by no means the only way to achieve success as demonstrated by companies such as Semco where empowered teams can move forward confidently and independently. Approaches such as Dynamic Governance facilitate the crafting of policy through inclusive decision-making that links team objectives to broad goals of the firm. Teams are then permitted to achieve results through self-organization and management on a day-to-day basis without seeking or requiring further involvement from the executive level while observing policy that they helped formulate.
If a traditional business organization is rightly analogous to a football team, then perhaps the ancient sport of wrestling provides a different viewpoint that can create a business edge. Consider some key differences in perspective that a wrestling team model offers:
Do you have the courage to question your own understanding of the world, doubting a cherished belief that may not be supported by evidence? Would you be a better leader, team member and citizen if you did? Researcher Brendan Nyhan seems to have this kind of courage.
Nyhan was one of the researchers whose work evolved into the popular backfire effect, a widely reported behavior where once a person forms a belief, then offering objective evidence to the contrary causes the person to dig in their heels and defend the belief even more firmly. Now, Nyhan is considering new research that may refute the backfire effect.