Why You Should Invite a Devil’s Advocate into Your Business

You and your team have spent weeks getting a plan together for a new product, service or strategy. To arrive at this plan, you’ve interviewed and surveyed numerous stakeholders, conducted market and competitive research, worked out detailed launch and support plans, generated proforma financials and created a great PowerPoint presentation for executive management review and approval.

It’s been a long haul but, finally, everyone is on the same page, and everything is ready to go for a great success – or is it? Inviting a Devil’s Advocate into your business can help answer this question.

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Simplifying Complex Concepts for Non-Technical Audiences

Very bright researchers and technical professionals are often challenged to explain complex concepts in a simple way that can be understood by non-technical audiences. Relying on the alphabet soup of acronyms and arcane terminology from their subject matter expertise can lead both the technical presenter and non-technical audience to a frustrating impasse in understanding.

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