Building Practical and Cost-Effective Marketing Solutions

BNNano of Burlington, NC is one of only two firms in the United States that manufacture high-purity boron nitride nanotubes, a very rare material with virtually unlimited applications from industry and the military to medical technology.

In less than one year, the BNNano founders started the firm, funded their venture through a private raise, set up manufacturing and closed their first customer orders. They had created a great product in record time and were ready to get the word out and support their sales activities.

Challenge

A startup company with a new product and restricted resources, BNNano was facing challenges that are typical of many such firms today.

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Launching and Sustaining New Medical Devices and Services

New product development, launch, and sustainment is a challenge for every business, and often more so in the regulated medical device domain.

Identifying the market need, customers and end users to properly define, develop and produce the right device is just the beginning. Crafting effective messaging to different stakeholders, creating financial justification and ensuring all sales and support personnel are trained and ready to go are all instrumental steps in any successful venture.

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