Business modeling to simulation is often viewed as an approach that is limited solely to “academic” analysis with little real-world usefulness. The potential of modeling to simulation in business, however, can extend well into actual daily use across an enterprise with powerful results.
A Real-World Problem
An international firm was introducing a new turnkey subscription-based training program that included hardware, software, and educational content. The program involved certain one-time fees and ongoing subscriptions with price adjustment based on quantity, type, and term of the contract.
The product would be sold by independent sales teams across three separate businesses and around the World. Project executives mandated that sales personnel must provide a preliminary quotation to the customer in the field that was reliably consistent across all sales representatives and would ensure an acceptable profit.