Very bright researchers and technical professionals are often challenged to explain complex concepts in a simple way that can be understood by non-technical audiences. Relying on the alphabet soup of acronyms and arcane terminology from their subject matter expertise can lead both the technical presenter and non-technical audience to a frustrating impasse in understanding.
Rapid Oxygen Company is the developer of the unique R15 Portable Emergency Oxygen device which enables the citizen-responder a safe and simple way to offer emergency support until EMS/paramedics arrive on the scene.
Having obtained FDA clearance for their R15 device, Rapid Oxygen sought support materials for their marketing and sales efforts which included:
BNNano of Burlington, NC is one of only two firms in the United States that manufacture high-purity boron nitride nanotubes, a very rare material with virtually unlimited applications from industry and the military to medical technology.
In less than one year, the BNNano founders started the firm, funded their venture through a private raise, set up manufacturing and closed their first customer orders. They had created a great product in record time and were ready to get the word out and support their sales activities.
A startup company with a new product and restricted resources, BNNano was facing challenges that are typical of many such firms today.