This blog includes a variety of commentary that is categorized by several key topics shown in the cloud at the right. To view a few examples of my projects, for example, simply click on the case study category.
Case Study
Jump Starting a Startup
Challenge
An inventor with a recently awarded patent was seeking a quick and cost-effective start-up to help create support and commercialize the concept.
Solution
Several initial meetings were held with the inventor to discuss the intellectual property followed by a thorough analysis of the market (customer needs, competition, size, obstacles, etc). Ringbolt created and managed the startup by conducting multiple, simultaneous activities including the following.
- Incorporated the company and obtained professional services
- Designed the company brand (personality, logo)
- Created the company website and content (pages, posts, video teaser)
- Identified, engaged and qualified product developers
- Wrote the company business plan, marketing program plans, and a case study of a competitor that had successfully entered the market
- Built an advisory team (regulatory, market, development)
- Created a detailed, five-year proforma forecast in Excel
- Created PowerPoint presentations and managed submissions for grant competitions and investor meetings
Result
Actions, including those taken above led to finalist status in both The Big Launch Competition and the NC Idea SEED Grant program. The rapid development of the startup and public awareness opened doors to potential investors, enabling the inventor to accelerate the advancement of the concept toward commercialization.
The Critical Role of White Papers in Your Communication Plan
A white paper is generally defined as an authoritative report or guide that is intended to inform readers about a complex issue, including the author’s perspective on the topics covered. White papers typically rely upon expert knowledge and research in support of a solution or recommendation.
White papers aren’t the same as an article that is published in a scientific journal, heavy with specific jargon, methods and statistical analyses. Neither are white papers sales brochures that pitch the features and benefits of a product or service.
A well-written white paper must often distill complicated concepts into an informative narrative that the average reader can understand while ensuring that stated arguments and their conclusions are based in objective sources of evidence. Achieving this balance of facts and simplicity can provide a powerful communication tool for both technical and non-technical customers. Consider the following example of a white paper that supports other communications on a new medical device.
