The Critical Role of White Papers in Your Communication Plan

A white paper is generally defined as an authoritative report or guide that is intended to inform readers about a complex issue, including the author’s perspective on the topics covered. White papers typically rely upon expert knowledge and research in support of a solution or recommendation.

White papers aren’t the same as an article that is published in a scientific journal, heavy with specific jargon, methods and statistical analyses. Neither are white papers sales brochures that pitch the features and benefits of a product or service.

A well-written white paper must often distill complicated concepts into an informative narrative that the average reader can understand while ensuring that stated arguments and their conclusions are based in objective sources of evidence. Achieving this balance of facts and simplicity can provide a powerful communication tool for both technical and non-technical customers. Consider the following example of a white paper that supports other communications on a new medical device.

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Simplifying Complex Concepts for Non-Technical Audiences

Very bright researchers and technical professionals are often challenged to explain complex concepts in a simple way that can be understood by non-technical audiences. Relying on the alphabet soup of acronyms and arcane terminology from their subject matter expertise can lead both the technical presenter and non-technical audience to a frustrating impasse in understanding.

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Decision Making Course Addresses Skills Gap

A new course entitled, Improve Your Decision Making Skills, is now available to help address the analytical and problem-solving skills gap reported by various sources, including the World Economic Forum Future of Jobs Report 2018.

Cognitive biases affect the most important strategic decisions made by the smartest managers in the best companies

The Case for Behavioral Strategy, McKinsey Quarterly

Designed as an introduction to critical and systems thinking, the course includes how to identify and construct strong arguments that support conclusions, and practical tools that can help in daily decision making. The course will benefit both those early in their professional careers and seasoned managers who must guide their teams to better decisions and outcomes.

Delivered in a live, classroom setting, the course is offered at the NC State McKimmon Center for Extension & Continuing Education, and may also be conducted onsite at your company or your field training events.

Please view the short video below for more information and click here to learn more or to schedule the course for your business.