Very bright researchers and technical professionals are often challenged to explain complex concepts in a simple way that can be understood by non-technical audiences. Relying on the alphabet soup of acronyms and arcane terminology from their subject matter expertise can lead both the technical presenter and non-technical audience to a frustrating impasse in understanding.
A common example of such miscommunication is when a new product needs to be presented to customers in a way that quickly conveys how the product benefits the user rather than all of the technical details of the product. This kind of miscommunication also occurs within business enterprises when a novel technical idea on its way to becoming a product needs to be explained to marketing, sales, and support associates so everyone understands key points and can fulfill their roles in the enterprise.
Technical professionals can improve communications by reducing their use of difficult terminology that can be stated in plain English, creating analogies to common events and processes, and considering their audience who has little to no subject matter expertise. While these kinds of steps may seem simple on their face, they can be elusive to technical professionals who are immersed in the scientific and engineering aspects of their work.
Ringbolt has worked with clients to create content that bridges the understanding gap between technical professionals and non-technical audiences in clear and engaging ways, including:
- An article published in Business North Carolina Magazine regarding BNNano, a start-up firm, and their amazing technology.
- An article published in Golf Business Magazine informing readers of a novel medical device that citizen responders can use to assist others during breathing medical emergencies.
- An infographic created for the medical device noted above.
- A post that reports in simple terms research on Artificial Intelligence to predict healthcare outcomes.
- A post on the InBody USA blog discussing detoxification diets in a down-to-earth language.
Clear communication of technical concepts between technical and non-technical audiences can make or break your internal progress and your customer relations. Contact Ringbolt today to discuss your communication needs.