Launching and Sustaining New Medical Devices and Services

New product development, launch, and after-sale support is a challenge for every business, and often more so in the regulated medical device domain.

Identifying the market need, customers and end-users to properly define, develop and produce the right device is just the beginning. Crafting effective messaging to different stakeholders, creating financial justification, and ensuring all sales and support personnel are trained and ready to go are all instrumental steps in any successful venture.

A few examples of products and services managed through development, launch, and sustainment include:

  • Bedside vital signs monitors
  • Pulmonary diagnostics systems
  • Enhanced external counterpulsation therapy station
  • A web-based resuscitation training system
  • Xenografts for patch repair and cardiac surgery
  • Delivery systems for aerosolized medication

Respiratory Drug Delivery Devices: Devices used to deliver respiratory therapy for asthma and COPD, used in the hospital setting, these devices are also designed to meet end-user requirements for ease of operation and a consumer-friendly appearance.

CPR Training and Assessment: A step-change approach to cardiopulmonary resuscitation training and assessment utilizing both hands-on hardware and web-connected software. Training stations within a healthcare facility regularly assess, document and analyze participants’ skills.

Vital Signs Monitors: Providing bedside monitoring in the hospital and outpatient environments, these devices measure, display and record various physiological parameters, including heart rate, blood pressure, and oxygen saturation.

Cardiac Therapy System: Enhanced counterpulsation therapy for the treatment of chronic angina. Incorporating a novel, patented serpentine mattress design, the product is used in both the hospital and private care settings.